Green Marketing Manifesto

Like a lot of things green, what it means to be a green marketer has been something that has eluded many agencies for a long time.  The truth is, being green isn't a positioning, it's a purpose.  Most agencies simply don't (and won't) live it and are therefore ill-prepared to provide sound advice to clients regarding the subject.  John Grant, a former St. Luke's planner has recently released his book, "The Green Marketing Manifesto."  And, since the first 50 bloggers to write about it are apparently promised a copy, I'm giving it a go here.  This is, I might add, a very interesting (and green) marketing strategy.  I'm fascinated to see what the book reveals and if anyone else has read it, or was at the book's introduction in London, I'd love to know more.