Jordan Brand Cures Writer's Block

More and more it seems that things that are made to connect with one type of person or group of people are discovered by others and appreciated at an equal or greater rate than the intended target.  Honda's Element, designed to be the car of teens has become the car for dog owners everywhere.  Dansko and Crocs are now the de facto shoes of doctor's offices and hospitals in cities across the world.  Even vinegar has been rediscovered rather recently as the ultimate in green surface cleaning.  On a micro-level, last August my wife found Patagonia Capilene to be the perfect fabric for her wedding dress and bridesmaid dresses.  And while I'm sure the folks at W+K New York weren't aiming to inspire account planners with writer's block when they made this spot for Jordan Brand, it was exactly what I needed this morning.