Steve Nash as "The $60-million Man"

Nike seems to be popping up a lot with me this week.  To promote a shoe made of scrap leather and recycled rubber (yet another green shoe technology) basketball player, Steve Nash, made the below ad.  Nash, who also owns production company Meathawk, produced, directed and starred in the 90-second YouTube exclusive with a little help from his friends, for $90,000. The spot launched on Earth Day. 
Now the question remains, what happens when celebrities who already are living ads, start producing content with their celebrity friends to promote brands at bargain-basement prices?